Now enrollingFree AI training for independent journalists, from CUNY and Project C. Apply by Oct. 16 →
The future of journalism is independent.
Project C is the research hub, community, and strategic home for 250+ journalists building sustainable, audience-driven media ventures outside traditional institutions.
Five figures, recurring: one member’s newsletter just crossed $10,000 a year in subscriptions✚A $25,000 grant just landed at one member’s outlet, enough to put its one and only reporter on a new investigative series✚90 new members in a single month for one Portland publisher, and now Eater Portland wants him on the record about beef prices✚Election results are in: one of ours now holds a national board seat at the Society of Professional Journalists✚French national TV needed someone to explain the war in Ethiopia, so it booked one of our creator journalists✚Eight readers went from free to paid in 24 hours after one Chicago member dropped her school board voter guide✚New digs in San Francisco: one member newsroom just announced its own office, sharing a building with a public radio station✚The Austin Chronicle previewed one member’s live screening and ran her show as the lead image of its October events roundup✚Five figures, recurring: one member’s newsletter just crossed $10,000 a year in subscriptions✚A $25,000 grant just landed at one member’s outlet, enough to put its one and only reporter on a new investigative series✚90 new members in a single month for one Portland publisher, and now Eater Portland wants him on the record about beef prices✚Election results are in: one of ours now holds a national board seat at the Society of Professional Journalists✚French national TV needed someone to explain the war in Ethiopia, so it booked one of our creator journalists✚Eight readers went from free to paid in 24 hours after one Chicago member dropped her school board voter guide✚New digs in San Francisco: one member newsroom just announced its own office, sharing a building with a public radio station✚The Austin Chronicle previewed one member’s live screening and ran her show as the lead image of its October events roundup✚
Your weekly briefing on the business of independent journalism
Every week, Project C breaks down the trends, strategies, and stories shaping creator journalism. Industry analysis, revenue deep-dives, and interviews with the journalists actually doing it.
Fetching the newest content from the Project C newsletter.
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Funded Programs
Free to the journalists in the room
Some of our training is underwritten by partners like the Google News Initiative and Microsoft, so the people who get in pay nothing. Seats are limited and go by application.
Now enrolling
With CUNY’s Newmark J+ School
AI Journalism Lab: Creators
A semester-long lab for independent journalists who want AI working for their reporting and their business. Project C helped design the curriculum and teaches in it.
DatesJan. 27 to May 13, 2027
KickoffTwo days in New York, Feb. 8–9. Travel stipends available.
Eight weeks of hands-on business training for early-stage creator journalists, then a year of coaching and community. Our first cohort graduated this summer in North America. The second, in the EMEA region, is underway now.
FormatWeekly video lessons plus a live lab
AfterThree months of coaching and a year of Project C membership
More than a chat. 250+ working journalists building independent media, with a Slack that genuinely stays open at the top of your sidebar. Members also get monthly legal office hours with an attorney who represents creators, plus a growing library of workshop replays.
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The Project C Slack has been a huge win for me. It's now the top Slack channel in my right rail.
Bryan Vance · Stumptown Savings
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It helps me see that I'm far from alone. We're all struggling and succeeding in this weirdly complicated creator economy, at every stage of growth.
Chris Hutton · TTRPG Insider
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Finally hit 100 paid subs! Didn't think I'd be here till next year. This group and trying things Project C put out, like the indie media drive, was huge.
Creator journalism is happening with or without proper infrastructure. Audiences, especially next-generation audiences, have already left legacy institutions. They're not coming back.
